Directly marketing to potential customers through in-person communication can take up many forms. It would help to have a creative edge to hack your face-to-face marketing campaign. Innovation is key with the increased value of face-to-face marketing within this virtual age. Customers enjoy a live experience, and there are so many interesting face-to-face marketing tactics you can apply.
Best Face to Face Marketing Examples
When determining the future of your business, it is key to borrow a leaf from successful marketing campaigns. Below are some of the best face-to-face marketing examples:
Couture Café Pop-ups
Coco café operated as a beauty brand activator for Chanel lipsticks in Tokyo. The café operated as a product testing station with the traditional café and bar seating area. The promotional space had a Chanel-theme branding and offered visitors some artisanal sweets and beverages.
The target audience was uptown makeup lovers, which explains its location in the heart of Tokyo. Tech-savvy makeup customers enjoyed interactive retail accents like touchscreen walls, creating a successful campaign.
Emotion Powered Pop Up Shops
eBay introduced the first emotion-powered pop-up shop in central London. The aim was to help its customers determine what gifts would best suit them for the holiday season. The shop offered a multi-sensory shopping experience, engaging customers on Christmas gift inspirations.
The shop used bio-analytic technology to identify products that excited customers the most. The analysis would focus on facial expressions as the clients browsed through eBay’s product collection. Shoppers would then receive personalized gift recommendations. The campaign was a resounding success since it used innovation to accurately solve client problems.
Secret Celebratory Burgers
Coming up to Canada’s 150th birthday and burger month, Foodora Burger’s Priest implemented a celebratory burger pop-up. The restaurant conducted secret operations within three Canadian cities – Montreal, Toronto, and Vancouver.
The company offered limited meal options from their brands available throughout the three cities on specific dates. Clients coming to the pop-ups would guess a secret password for a free, special-edition Canadian Maple Bacon Cheeseburger. The campaign drew numerous activities from the clients creating successful interactions.
Interactive Mattress Pop-Ups
Silent night – a mattress retailer – launched its dream-focused interactive event in London. Clients enjoyed the experience of a simulated sleep and waking up at the pop-ups. Their experience would then influence their purchase decisions.
The twist is that their beds had an interactive installation to help clients explore a world of dreams. They planned events like cloud gazing and meditation that complemented the sleep-focused space. People were offered a pair of slippers and the chance to lie down on a Silent Night Mattress. For a complete experience, there were also breakfast tasting platters in the studio kitchen.
Swedish Furniture Shop Restaurants
Ikea, a furniture dealer, also has food operations in the US. The company merged both operations in a marketing campaign. It aimed at driving furniture sales by offering clients a sneak peek into their sales. Ikea furniture were used at the restaurant to offer the clients a wholesome experience.
A standalone café for Ikea was a smart move to popularize their food and furniture products. The marketing campaign continues since Ikea keeps offering healthy options to buyers at low prices. The customers would keep coming back to enjoy what the café offers.
Face-to-face marketing involves using differential tactics to stand out from the competition. Experiential activities are one way to get your clients interested in your commodity. The above examples point out how impressive a campaign can be when you use innovative tactics. The face-to-face selling techniques help connect businesses and clients on a personal level.